B2B SaaS is not just a Product – It is a Lifelong Relationship
Walk into any B2B startup standup meeting, and you’ll likely hear phrases like “feature backlog,” “monthly churn,” or “expanding our TAM.” But behind the jargon lies a much simpler truth: building B2B software isn’t just about shipping code—it’s about building trust. If your product is just another tool in someone’s stack, they’ll drop it at […]
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